Executive Summary

Our vision is to transform a parcel of land into a permanent festival grounds that seamlessly blends sustainable living, artistic expression, and community engagement. The site will feature rentable dome-style AirBnB accommodations, regenerative landscapes, and cutting-edge facilities for hosting events, concerts, workshops, and retreats. By offering unique experiences and combining eco-friendly practices with innovative event hosting, we aim to create a thriving destination for creativity, relaxation, and celebration.

Business Objectives

1. Establish a premier destination for festivals, retreats, and creative gatherings.

2. Provide unique, eco-friendly accommodations through AirBnB, catering to both event attendees and casual visitors.

3. Generate sustainable revenue streams through event hosting, accommodations, worksop and shows.

4. Promote community and sustainability through regenerative landscaping, local partnerships, educational workshops and partying with a purpose.

Market Analysis

Target Audience:

1. Festival-Goers: Seeking immersive, multi-day experiences in nature and music.

2. Travelers & Tourists: Eco-conscious individuals looking for unique AirBnB experiences.

3. Event Organizers: Interested in hosting concerts, weddings, workshops, or spiritual retreats.

4. Local Communities: For day-use, family gatherings, and smaller events.

5. Homesteaders: For those looking for an alternative to city living.

Market Trends:

• Festival Industry Growth: A $3B+ industry with increasing demand for boutique and eco-conscious festivals where people can enjoy freedom in community and nature.

Full Moon Festivals---Once a month the land will host a 3 day, 200-500 person, festival.

Ticket price will average around $200.

500x200=100,000/month

• AirBnB Demand: Travelers seeking unique, experiential stays, especially in nature-based settings.

• Sustainability Focus: Growing consumer preference for eco-friendly destinations and practices.

Business Model

Revenue Streams:

1. Festival Hosting: Partner with festival organizers or host self-branded festivals.

2. Rentable Accommodations: Eco-friendly domes, yurts, or tiny homes listed on AirBnB.

3. Event Hosting: Offer the space for concerts, weddings, workshops, and private events.

4. Merchandise & Concessions: Branded apparel, local artisan products, and food/drink sales.

5. Memberships/Subscriptions: Monthly passes for locals to access the grounds and amenities.

Pricing Strategy:

• AirBnB stays: $150–$300/night depending on season and accommodations.

• Event rental fees: $5,000–$20,000 per event depending on size and duration.

• Festival tickets: $50–$500 depending on the scale and offerings.

Operations Plan

Phase 1: Land Development (Year 1)

1. Land Preparation: Regenerate soil, create pathways, and establish zones for accommodations and events.

2. Infrastructure Setup: Build dome-style accommodations, restrooms, and shower facilities.

3. Utilities & Technology: Install solar power, rainwater harvesting systems, and high-speed internet.

4. Initial Event Setup: Host a soft-launch festival to build momentum.

Phase 2: Expansion (Year 2-3)

1. Increase the number of accommodations based on demand.

2. Develop permanent stages and sound systems for concerts and shows.

3. Create a central gathering space with food stalls, artisan markets, and educational areas.

Phase 3: Community Engagement (Year 3+)

1. Collaborate with local artists, musicians, and farmers for programming and partnerships.

2. Launch educational programs on sustainability, permaculture, and creative arts.

3. Offer exclusive retreats and VIP packages.

Marketing Strategy

1. Social Media Campaigns: Highlight the unique accommodations, events, and sustainability features.

2. Partnerships: Collaborate with festival organizers, influencers, and travel bloggers.

3. Local Outreach: Partner with nearby businesses and communities for cross-promotion.

4. Content Creation: Regularly post videos, testimonials, and behind-the-scenes content.

Financial Projections

Year 1:

• Revenue: $250,000 (accommodations + initial events)

• Expenses: $200,000 (development, marketing, operations)

• Profit: $50,000

Year 2:

• Revenue: $500,000 (expanded accommodations, more events)

• Expenses: $350,000

• Profit: $150,000

Year 3:

• Revenue: $750,000 (larger festivals, memberships, expanded offerings)

• Expenses: $500,000

• Profit: $250,000

Sustainability Practices

1. Use AirCrete for eco-friendly dome structures.

2. Implement renewable energy solutions (solar panels, wind turbines).

3. Create a zero-waste policy for events and accommodations.

4. Use permaculture principles for landscaping and food production.

Conclusion

This project combines the transformative power of festivals, the growing demand for unique accommodations, and the push for sustainable living. With careful planning and a commitment to creativity and community, we can create a destination that inspires visitors and leaves a lasting legacy.